When directors and producers bring in people to do a test screening it definitely means that we, as a society, are getting the movies that appeal to us and the ones that we like. The fact that the organisers are using random people helps prove that statement; if they chose people in a certain movie theatre one day, for example, their could be a bias because they would see that movie because it intrigues them, but when they choose people from a mall there could be people who enjoy all types of genres giving the producers a feel of what society would think as a whole.
The new movie
Sherlock Holmes released in December 2011 was a movie that I think could have been more appealing if one change was made. I went to see this movie expecting a serious, intense movie, but they added in some humour which I feel took away from the overall atmosphere that I am sure others in the movie were also expecting. Overall a good movie, but if that change was made it could have been a great one.
In final, test screening is a very intelligent idea, for the creators of the movie, and the public. The makers can get a good idea as to if the movie is something that will do well, or will be a dud. The feedback can be crucial for them to see if the movie will be appreciated by every audience. If a movie is directed to a certain type of people it will not do as well but if it is directed to a wide variety it would do great, this is the kind of feedback they need. Test screening is good for society because it gives a select few of people the chance to represent the world in deciding what would make the movie a "must-see"
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