Friday, 17 February 2012

Concept #4- Media has Commercial Implications

There is a lot of controversy over corporate sponsorship in schools. Where would you draw the line? Describe the kinds of sponsorship agreements you think would be acceptable. Which ones do you think would be exploitive?

I would be totally fine with sponsorship in my school. There are of course places that I believe should be restricted as to where advertisements could be put, but overall I think it could be a very good thing for the school.
I would draw the line when the companies try to put ads in classrooms. This is where we learn, where we have to focus and we have been taught all of our school lives to listen and pay attention. If there started to be ads on every wall, advertising products it could be distracting for students. Of course, we would not be looking at the ad all period, but even if it is a 5 second look it could add up. I know from experience that in class, I do get bored, and I read every single poster around, so I would be exposed to the ad enough.
I think agreements from food companies would be acceptable in the school because they could help with getting the cafeteria more options. On top of putting more options, the school could get money, it could benefit them in ways of getting new textbooks, or new sports jerseys for school teams. High school sports get pretty serious and if the company, Pepsi for example, said yes to donating money towards new jerseys in return for putting a logo on each shirt it would be a very good deal for the school to make.
I think companies for booze or cigarettes going into a school would be very exploitive and unacceptable. This would persuade students into making wrong choices and getting involved in things that they never thought they would be exposed to. Even if they are not affected in school, they may go home and really crave some alcohol. This could lead to very bad things, IE. DUI's and car crashes.
Sponsorship in schools could be a good thing but there are definitely limitations that should be put on. If there is anything that could be recognisably great for the school without a bad potential effect on student it is a worth while agreement, as long as it doesn't invade on the space where children need to focus and learn.

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